DIGITAL IDENTITY & LIKENESS
THE LIKENESS PRACTICE
Your face, your voice, and your name are training data.
AI systems scrape likenesses at scale, generate unauthorized digital replicas, clone voices, and monetize the result without consent or compensation. For athletes, creators, and public figures, the harm is not theoretical. It is already in the weights.
TK Law represents individuals whose identity has been used without permission, and advises those who want protection before it happens.
WHAT THIS PRACTICE COVERS
Digital Replicas. A synthetic version of you appears in an advertisement, a political message, or a scam. It looks like you. It sounds like you. You never consented.
Voice Cloning. Your voice is extracted from interviews, podcasts, or social media and used to generate statements you never made.
Unauthorized NIL Use. Your name, image, or likeness is used in a commercial context without a contract, or used beyond the scope of a contract you signed.
Training Data Inclusion. Your work, your face, or your voice has been absorbed into a model's training corpus without license or compensation.
Fraudulent Endorsements. AI-generated content attributes a product, service, or position to you that you have never endorsed.
RIGHTS ENFORCEMENT & ALGORITHMIC ACCOUNTABILITY
We leverage the evolving global regulatory landscape to protect talent, creators, and estates from unauthorized digital exploitation. If your voice, likeness, or performance has been misused, cloned, or deployed without explicit consent, our framework uses state, federal, and international laws to hold non-compliant platforms and deployers accountable.
-
California AB 2602 (Labor Code § 927) Enforcement: We challenge exploitative contracts. If a studio or platform claims rights to your digital replica through an agreement signed without independent professional representation (legal or union counsel), that provision is statutorily invalid. We act to strip away unauthorized rights transfers.
-
California AB 1836 (Civil Code § 3344.1) Post-Mortem Claims: We protect the legacies of deceased individuals. Any commercial use or synthetic recreation of a deceased performer without explicit estate consent triggers direct statutory liability. We track down unauthorized posthumous exploits to secure remedies for rightful heirs.
-
California SB 1050 Advertising Compliance (Effective January 1, 2027): We hold brands accountable for consumer deception. Advertisers who prominently feature synthetic performers without clear, conspicuous consumer disclosures face direct exposure under false advertising and consumer protection frameworks.
-
Tennessee ELVIS Act Litigation: We enforce voice as an absolute personal property right. For unauthorized vocal cloning, we target the end-users who prompted the model as well as the platforms and software tools that provide voice-cloning technology without robust verification safeguards.
-
EU AI Act (Article 50) Deficits: We utilize international transparency mandates to uncover hidden synthetic deployments. If a provider or deployer fails to use persistent, machine-readable watermarks or fails to explicitly disclose deepfakes to users, we use these compliance failures to demonstrate systematic liability.
-
Federal NO FAKES Act Positioning: We prepare litigation strategies as state-level protections scale into a unified, federal intellectual property right. We audit corporate training-data pipelines to ensure that non-consensual voice and visual scrapes face full legal exposure under emerging federal frameworks.
Our Approach: We combine legal advocacy with technical discovery. By analyzing model deployment, training-data lineages, and inference logs, we convert complex technical violations into clear, actionable claims for individual enforcement and class-action recovery.
WHAT WE DO
Takedowns. When unauthorized content is discovered, we pursue removal through platform processes, statutory notices, and where necessary, litigation.
Claims. When the harm has already occurred and the harm is compensable, we bring claims under right of publicity, unfair competition, and applicable state and federal statutes.
Contract Review. We review NIL, endorsement, and performance agreements for digital replica clauses, scope limits, and consent requirements.
Pre-Clearance and Protection. For clients who want to guard their likeness before harm occurs, we establish protection protocols and contractual guardrails.
Advisory. For brands, platforms, and advertisers deploying synthetic performers, we advise on disclosure obligations, consent architecture, and statutory exposure.
THE O'BANNON PRECEDENT™
NIL Valuation and Deal Flow Governance
The landmark O'Bannon v. NCAA decision established that athletes have a right to benefit from the commercial value of their own name, image, and likeness. That right is now being administered by a new class of gatekeepers: opaque platforms and algorithms that determine an athlete's value and control access to their earnings.
The fight for economic freedom has entered a digital arena.
The O'Bannon Precedent is the legal architecture that governs algorithmic NIL valuation and transparent deal approval. It ensures the systems determining an athlete's value operate equitably, are enforceable, and are market ready.
We turn a legal victory into a guaranteed standard of economic rights.
THE DIGITAL IDENTITY SENTINEL™
Enforcement and Deterrence for High-Profile Clients
The Digital Identity Sentinel is a dedicated legal service for athletes, creators, and executives whose likeness carries commercial value.
The Problem.
Generative AI has created a new frontier of risk. Your likeness can be stolen to create fraudulent endorsements, appear in unauthorized content, or be used in scams, all without consent. The result is brand damage, financial loss, and reputational harm that no endorsement contract anticipates.
The Solution.
The Digital Identity Sentinel is designed for immediate enforcement and long-term deterrence. When unauthorized AI-generated content is discovered, we pursue removal and hold the responsible parties accountable. We also ensure future contracts protect you from threats that did not exist five years ago.
Who it serves:
The Athlete. You are monetizing your NIL now and have a career to protect. We safeguard your reputation and your future earnings from AI-generated fraud and unauthorized replicas.
The Creator. Your audience's trust is your currency. We defend your authentic image from deepfakes, impersonations, and synthetic content that threatens both.
The Executive. Your name is tied to your expertise. We protect the professional reputation you have built from AI-powered character attacks and impersonation.
WHO THIS PRACTICE SERVES
Individuals. Athletes, creators, performers, executives, and public figures whose likeness carries value.
Estates. Heirs and estate representatives protecting the likeness of a deceased public figure under Section 3344.1 and AB 1836.
Brands and Platforms. Advertisers, studios, and platforms deploying synthetic performers, who need disclosure and consent architecture that holds up.
Institutions. Universities, athletic conferences, and governing bodies navigating NIL governance and AI likeness exposure.
HOW WE ENGAGE
If your likeness has been used without consent. Tell Us What Happened
If you want protection before it happens. Request Sentinel Protection
If you need contract or advisory work. Retain Us