THE MARTHA INQUIRY™
Media
Accountability &
Real-time
Truth-seeking through
Honest
Algorithmic review
Going to the Source in the Algorithmic Era
The permanent legal architecture for media integrity and public discourse.
MARTHA GELLHORN'S LEGACY
Honoring Martha Gellhorn: From Bypassing Censorship to Breaching the Algorithmic Black Box
Martha Gellhorn waged a sixty-year campaign against "managed news," believing power should never control narrative. She famously went to the source—from undercover investigations during the Great Depression to stowing away on a D-Day hospital ship when women were barred from the front lines. As the only female journalist to land at Normandy and among the first to document Dachau's liberation, she demonstrated that truth requires going where the story lives, regardless of obstacles.
Today, the new "managed news" operates through algorithms that silently amplify, suppress, and distort public discourse. The MARTHA Inquiry™ continues her legacy by going directly to the source of these algorithmic systems—exposing hidden biases and ensuring they serve public understanding rather than manipulate it.
SECTOR FOCUS
Algorithmic bias in news aggregation, social media feeds, content recommendation engines, and public relations/messaging platforms.
THREE-PHASE MEDIA INTEGRITY BLUEPRINT
PHASE 2: THE SOURCE VERIFICATION
The COPERNICUS Canon™ for Media Data Provenance
We install verified data provenance as the core principle of your content ecosystems, ensuring algorithms process information from legitimate, transparent sources rather than manipulated or synthetic origins.
From A Drop of Ink to A Digital Ocean.
A single drop of ink can ripple into an ocean of disinformation. The M.A.R.T.H.A. Inquiry™ ensures that truth is the governing principle of the algorithms that inform our digital public square.
PHASE 3: THE TRUTH ARCHITECTURE
The MARTHA Inquiry™ Implementation
We build the permanent governance frameworks that provide continuous oversight of algorithmic media systems—ensuring they elevate factual discourse and resist manipulation.
MEDIA INTEGRITY GOVERNANCE FRAMEWORK
GOVERNANCE PILLAR 1: INFORMATION PROVENANCE STANDARDS
This pillar establishes the legal requirements for content sourcing, verification, and attribution within algorithmic systems.
Source Diversity & Authenticity Validation:
We implement ongoing monitoring to verify that your algorithms draw from a demographically, geographically, and ideologically diverse set of sources, and flag content from unverified or known misinformation outlets.
Content Lineage Tracking:
We help install systems that create a verifiable chain of custody for information, tracking how a piece of content is sourced, altered, and amplified across platforms.
Synthetic Media & AI-Generated Content Watermarking:
We govern the standards for labeling and identifying AI-generated text, images, and video, ensuring audiences can distinguish between human and synthetic media.
GOVERNANCE PILLAR 2: AMPLIFICATION & SUPPRESSION MONITORING
Tracking Algorithmic Influence on Public Discourse
This pillar establishes the legal requirements for content sourcing, verification, and attribution within algorithmic systems.
Amplification & Suppression Monitoring:
We define the key neutrality and representational impact metrics and work with your technical team to configure your existing analytics and monitoring platforms to track them.. We then conduct regular reviews of this data to audit which voices, topics, and perspectives your algorithms systematically amplify or suppress, reporting on their alignment with benchmarks for balanced discourse.
Adversarial Narrative Testing:
We institutionalize a process of "stress-testing" algorithms by inputting competing narratives on the same event, analyzing which versions the system favors and why, to expose hidden ideological biases.
Impact Assessment on Public Discourse:
We conduct regular analysis to correlate algorithmic output with real-world outcomes, assessing the potential for your platform to incite violence, spread health misinformation, or influence electoral integrity.
OUR COALITION FOR MEDIA INTEGRITY
NEWS ORGANIZATIONS & PLATFORMS
For media companies and content platforms ensuring algorithmic systems serve truth rather than manipulation.
SOCIAL MEDIA ENTERPRISES
For platforms needing independent verification of content moderation and recommendation system integrity.
POLITICAL & CIVIC INSTITUTIONS
For organizations protecting democratic discourse from algorithmic distortion and foreign interference.
DIGITAL RIGHTS ADVOCATES
For groups ensuring algorithmic systems respect free expression while preventing harm.
DEFEND THE DIGITAL PUBLIC SQUARE
Install Accountability Today
The algorithms shaping our collective understanding must be governed by more than engagement metrics. They require a legal architecture for truth.
A confidential consultation to diagnose your platform's narrative risks and blueprint the MARTHA Inquiry governance framework.
